Initial Research
INITIAL RESEARCH
REASON FOR VIDEO
I chose the Jackson 5, 'I want you back', one of the options on the list. This song perfectly captures an upbeat style music sample whilst a lot of love songs can be quite sad and downbeat forming a very uninspiring and originality to which a music video has to aim to be unique and creative.
The Jackson 5 are an American pop band composed of members of the Jackson family. The group was founded in 1964 in Gary, Indiana, by Joe Jackson, as well as by brothers Jackie, Tito, and Jermaine, with younger brothers Marlon and Michael joining soon after. In 1968, they left Steeltown Records and signed with Motown, where they were the first group to debut with four consecutive number one hits on the Billboard Hot 100 with the songs "I Want You Back", "ABC", "The Love You Save", and "I'll Be There".
In 1983, Jermaine reunited with the band to perform on the Motown 25: Yesterday, Today, Forever TV special. They released the Victory album the following year, followed by an extensive tour which also featured songs from Michael's solo albums. After the Victory tour, Michael and Marlon Jackson left the group. The remaining four released the poorly received 2300 Jackson Street album in 1989 before being dropped from their label.
The Jackson 5 never had a certified music video for 'I want you back' allowing more creativity as there is no template to follow. When deciding this song however I did need to create links with other areas of the course like the mood board, storyboard etc. That being mentioned the song has a isolated aesthetic in which its unique and portrays love in the 60's through brand exposure of the band and trends in that era through fashion and ideas.
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